"ITV added 2.1p to 78.6p yesterday on revived talk of private equity interest in the broadcaster. This is not the first time Apax, KKR and others have been suggested as bidders, but last week's news that BSkyB must reduce its 17.9% stake in ITV to below 7.5% has put the broadcaster firmly back in the spotlight."
http://www.guardian.co.uk/business/2008/feb/05/marketforces